Web designers will be using machine learning algorithms to build individualized user experiences as AI improves. By increasing customer satisfaction and engagement, AI-driven customization is expected to be a significant trend by 2024. Picture browsing a website and seeing a virtual assistant who answers every question or concern you might have. Chatbots and virtual assistants with AI capabilities can offer personalized help and support, improving the user experience even more.
Of course, there is a flip side with the use of AI. Many people question whether this advancement will benefit us later in the future. As the years go by, there is a huge potential for overreliance on AI. This enhancement takes away from human design and creativity. Designers must find a balance between AI-driven automation and human intervention to ensure personalized experiences remain authentic and meaningful.